Supermarket craft

Afternoons,

      I apologise for using the c word in the title of this post. Its just that I thought entitling it Supermarket cancer or Supermarket c*nts may provoke something of the wrong reaction. Worse still, I could have entitled it Supermarket Christmas. Eeeurrgh. That makes me shudder....

Anyhoo, as am bereft of funds I popped t'asda to grab some essentials and a few cans of beer. Alas they had run out of Bass but Ringwqood Razorback was on offer at 95p for 500ml so I got two of them, and then I found some beer in the "craft" (whatever that is) section which was £1.25 a 330ml can for a 5.6% West Coast Pale ale from BadCo. I don't mind their output, although its not a go to brewery, so I bought a can and took it home. Its only when I looked at the can in detail I noticed it said on the front "Brewed exclusively for Asda".

I immediately feared crystal malt. Its not a pathological fear you understand, but it is valid. I can on rare occasions, even detect it in disappointing potations, and share a dislike of it with many in the drinking and brewing circles that I rotate in.

One thing I don't know is, why would anyone add it to a "craft" (whatever that is) beer? Is it cheaper than pale ale malts? Or does it just remind less up to date drinkers of mass produced golden ales? Looking down the ingredients the beer has a decent hop line up, summit, cascade (not sure if UK or US) and chinook, but in the malt list was Light Crystal. I feared the worst.

Light crystal may explain why the beer retained its pale colour - because I have found that other supermarket own brewed, i.e in secret, pale ales, are bitter coloured. Am not sure if crystal malt is to blame, but lets assume it is. And to be fair to BadCo the hops were prominent, and I could appreciate them. And this was better than Razorback, so all is fine.....

Back in August Wee keefy, horrified at my spending £6.00 a can on Verdant and Cloudwater soups, took me to his to enjoy some supermarket own brand "craft" (whatever that is) ales. I was assured that they cost as much for 4 cans as one of those ones that I wasted my money on did. The selection was laid on mainly to prove a point, and stimulate a blog post. Alas, no point was proven, except that they in some cases, tasted five times less good than Verdant beers. The interesting thing though, was the ingredients used.

Having got them from Aldi or Lidl or Rialto, which is a shop I have made up for vaguely alliterative reasons, the four tried were Red Rye captain pale ale, a 4.6% pale with "notes of caramel and toffee", Twisted knots, a 5.5% American IPA with " a grapefruit aroma" and notes of "citrus zesty fruits", Bitter Iron IPA at 5.4% and Plunged Orange pale ale at 6.0% which was "refreshing" and featured "tangy orange sweetness".

The red rye captain was the joint worst - it was hardly pale and worse still featured what I can only guess was crystal and caramalt, to mask the pale colours, and hide any vestige of hops.  The twisted knots was better, mainly because it featured a decent line up of hops including Columbus citra and centennial (but also Dark Crystal malt), and the Bitter Iron IPA was the second joint worst, featuring as it did a more underwhelming hop load but crystal malt again. The best of the four was the Plunged orange pale ale which managed to hide some of the sweetness of the orange with Rakau and Mandarina hops, and also managed to avoid the temptation of using any type of crystal malt whatsoever.

The thing is, churning out hoppy pale ale in a factory is never going to hold the same appeal for me. And I have to admit that. And I also have to pay more for the beer that I like. Which means, funnily enough, that I also drink less beer than I used to (although its generally stronger, so am not trying to claim any health benefits).

I think the positive thing though, from this brief snapshot of supermarket own brand beers, is that things have really really improved in the last five years, and that this improvement has likely been started by the likes of Lidl and Aldi. Although am never going to seek them out, its good to know that I still have some beers to go to when funds run low.

Many thanks to WK for his generosity, and kudos where kudos is due, to the supermarkets mentioned for taking the time to work with brewers (identified, and sadly in secret) to produce decent beers at a knockdown price. Now, where's that can of Verdant and Equilibrium Keep Left....

Cheese

Wee Beefy

Church House update, and other stories

Hello again,

         firstly, can I make clear that his isn't actual an update concerning the observations and experiences gleaned from another visit, its more a round up of other info that pertains to the pub. Interestingly, if some of the below information could have been found prior to its opening I would have been none the wiser - on the other hand if some of that info was in my hands I may never have ventured in!

The first thing to note relates to the building's listed status. As I mentioned before, its listed Grade 2, and has been since 1973. This would have made me take note straight away since I am interested in listed buildings, especially those in the City centre - its amazing how many gems are hidden away down back streets, but slightly less encouraging when you consider how many were unlisted when flattened to make way for embarrassing 70's pre fabs. In this case, the excellent exterior of number 4 St James Street does not seem to be adversely affected by the venue's change of name, which is good news.
 

Furthermore, in being a listed City centre building, The Church House is in the following company; Maggie Mays, The Bankers Draft, The Brown Bear, Cutlers, Crystal Bar, The Viper Rooms, Graduate, The Howard, Old Monk, Old Queens Head, Lloyds No.1, Three Tuns, Walkabout, and at a push, the bar in the Lyceum Theatre and Cutlers Hall, and perhaps the Sheffield Tap being in Sheffield Midland Station, since those buildings are listed.

Its interesting that perhaps only 5 of the above could really be considered traditional, and that many don't sell real ale. Prior to owning a copy of the GBG, whenever I found myself looking for real ale in a far off place I'd always go for older and/or Regional Brewery pubs, preferring a combo of both. I can't say that this criteria would yield many decent ales or venues if I used it in Sheffield. Perhaps the notion that old buildings are best (or only) suited to the provision of traditional environs to an older clientele is finally dispelled? Well.....

I found a rather alarming document online here relating to the proposed refurbishment of the Church House (although it describes the images as an illustration of potential refurbishment). Hosted by Starpubs.co.uk, the new name for S&N pub company, this is essentially a puff piece cum business plan highlighting sinister Daddy-Heineken's brands, strategies, business framework and customer segmentation. Now, I realise that to earthlings like you and I, this seems like, erm, bullshit. Yet, in an ironic twist, it turns out to be exactly that! (note, this is intentionally and ironically non-ironic).
 

Parts of the document contain depressing/dubious claims like (The Best Brands) "Britain's most popular draught beers and ciders, John Smiths, Fosters and Strongbow, as well as packaged beers" (that's bottled Newky Brown based on their annotation), which is drawn from data collated in October and November 2009.

More pertinent however, and more bizarre, are their definitions of customer "segments". Confusing punters with crustacea is weird enough, but what in the name of Satan does "Young and Edgy Pubs are similar to A Bit Of Style Pubs but with a younger clientele and an offer to the lower end of the market" mean?
 

Further in, the customer expectations and behaviour (oooh, the gaunt spectre of expectation, one of my fascinations) section is possibly my favourite: a general guide to refurbishing a pub to meet the needs of certain customer, erm, segments. Seemingly "Me & My Pint - older customers enjoying a quiet drink alone in traditional surroundings " can be catered for with a range of real ales and "refurbished fixed seating in the bar area". Lets hope those same drinkers don't expect any "Pub Play" though, as this requires different wiring, and is intended for younger males....

The document is almost as hilarious as it is depressing - after all, you can't, despite their claims, meet the expectations of customers no matter what they may be (per type pf pub) by pigeon holing them. It would be worth a re-read in 6 months time as well, irrespective of the pub's success - and once again, I genuinely hope they do well despite their potential exposure to this report.
 

Moving on, and DAda nearby has Fullers Bengal Lancer and the yummy 7.4% Thornbridge Yule on cask at the mo, along with what I believe is a barrel aged General Sherman on Keykeg. As I am not 100% sure of the details surrounding this particular beer, I suggest you pop into find out for yourself.
 

Finally, news from the beer pricing battlefront.I was in vile retail behemoth Tesco tonight, lured in by memories of their interesting beer and wine range. Tesco to their credit seem to have dedicated a section to lower alcohol beers (all but the Fullers offering at a pound), whereas my local Supermarket Asda still only carries Manns Brown Ale - they also only update their range as regularly as an Easter cactus flowers.

Last time Tesco had a quite good range of bottled beers (sorry, packaged beers), if small, and now they had indeed changed it since I visited earlier in the year. Unfortunately they'd got rid of some of the stouts and most frustratingly the American Double IPA, AKA Brewdog Hardcore in disguise. The Brains Stout looks interesting though, and they are also selling a Carribbean lager called Banks, so its not all run of the mill, but surely a retailer like Tesco could carry some BCA's? Maybe this is the work of the same person that made their wine list so safe and uninspiring....
 

Of course, the Supermarket's loss is the independent retailers gain, so thankfully I will be purchasing my Christmas bottles from Archer Road Beer Stop once more. Am hoping someone will buy me a bottle of the excellent Brasserie Fantôme Saison for Christmas.
 

So that rounds up stuff for now, hopefully I will be back with some info soon after a Friday night meal at a country pub, and a day out in the wilds of Cheshire on Saturday, weather permitting......

 

Wee Beefy