Good afternoon Lazerngennulmern
it occurred to me today (well, during a quiet period of reflection on Christmas Day actually) that it has taken me until now, or rather then, to realise the following.....
The "Reet Ale Pubs Company" sounds like the Retail Pubs Company.
Its taken me the three or maybe four or more years since their inception to figure this out. It explains, for one, the pronunciation used by Mr Stephens's. Its also "funny" because Reet Ale sounds like retail. And as a pub company, they retail not only ale, in their Reet Ale Pubs, but also retail Reet Pale Ale in their Reet Ale Pubs.
Its a pun!
And yes, I can confirm that Boxing day and today have been quiet, thanks for asking.
With warmest twixt winter solstice and years end regards