I was in the Sheffield Tap the other day having a quick one before meeting a friend, and wanted a pint to see me sated whilst I waited.
Recently I'd opted for a pint of one of the excellent Tapped Brewing Co beers whilst there. Because they are very good, whilst also sensibly priced. Most Tapped BC beers average £3.00 a pint, broadly comparable with the Rutland nearby. Other prices, though, seem to get a bit silly. With Tapped being a rather good brewery with great hop forward (but balanced) beers in their repertoire, one wonders how that might impact on the sale of guest beers.....
I always thought the Tap guest beer policy was based on " this is rare so you will pay more" given the absurd premiums applied - the fact that numerous below HSBD beers have still been ridiculous in price can only be explained by either the pub taking the piss, the suppliers taking the piss, or the "novelty value of ales" being exploited. As a case in point, on that occasion I spotted Dark Star Porter, which I craved.....
One of the great improvements to the Tap is the willingness of staff to inform you when a price is, ahem, higher than you could reasonably expect. The beer was (following a check on the brewery website) 5.6%. It was £4.60 a pint. With this information available, I politely declined. The barman informed me "Yeah, Dark Star beers are very expensive".
Well, irrespective of whether I think that is sufficient justification, or correct, I later met Fluffy and regaled him with the tale - and he had bought the same beer the night before at the Ale House Sheffield for £2.80 a pint. And Steve the Beermeister regularly finds their beers good value at around £2.50 to £3.50 a pint in Hastings in super expensive Sussex. So, erm, WTF!?
Given the above its interesting to consider how the Tap's guest beers may fair in future. A not unusual beer at well over £1.50 above the going rate is unlikely to sell, so given the excellence and sensible pricing of the in-house beers, I wonder whether the pricing policy might backfire?